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| Chew it - Wrap it - Toss it |
As one of the best performers in the candy industry, chewing gum continues to be a favorite among American consumers. Although the history of chewing gum is somewhat cloudy, evidence shows that ancient Greeks chewed on a substance made from the resin of the Mastic tree. Native Americans were also known to have chewed on a substance made from the resin of Spruce trees. This practice continued until the early 19th century and is known as one of the first examples of modern chewing gum. Americans began manufacturing gum in the mid 1800's by adding paraffin wax to make the gum softer and last longer. During the late 1800's the industry leaders that we know today, William Wrigley Jr.(Wrigley), Henry Fleer (Chiclets) and Franklin Channing (Dentyne gum),entered the business. Today millions of people enjoy chewing gum and every year over $4 billion of chewing gum products are sold worldwide.
Chewing gum has been popular in America since it's creation in the mid 1800's and has been marked by periods of strong growth and decline throughout the 20th century. The overall success of the industry can be attributed to low manufacturing costs and aggressive marketing campaigns. One of the trends that the gum companies were able to take advantage of was America's obesity fears associated with traditional candy items. With Americans becoming more health conscious the first sugar-free chewing gum was created in the late 1940s. Gum manufactures were easily able to market gum as being good for you. According to Global Business Insights, sugar-free and functional gum products will experience compound annual growth rates 9.5 and 5.5 percent in the U.S until 2010. In comparison, sugar confectionery such as lollipops and sweets will grow at 1.5 percent over the same time period in the U.S.
Another trend gum manufactures were able to use to their advantage was using chewing gum as an alternative to smoking. In the early 1990s smoking was being outlawed in more public places allowing gum manufactures to position their products as substitutes for smoking cigarettes. Taking this position resulted in a 1.3 percent average annual rise is gum sales from 1986 to 1992.
The idea behind the development of the
WraperZ product is to captivate chewing gum lovers who have recognized the chewing gum littering issue and therefore have a need for this product.With some 374 billion pieces of chewing gum being sold worldwide annually chewing gum clean up cost are sky rocking! Even if 95 percent of all gum chewers disposed of their gum properly, that still leaves 18.7 billion pieces of improperly discarded gum to be found on sidewalks, park benches, underneath chairs and tables, and even on clothes. In London, England, it is estimated that 65 percent of the streets have chewing gum on them. The removal cost is estimated to be a whooping $222 million a year.
Many companies worldwide have focused on finding easier, more cost effective ways of helping control gum pollution. Some companies have focused on the gum itself, working to create a removable and biodegradable gum. Some progress has been made, but it is still far from being solved.
Until then, the
WraperZ product offers an immediate, environmentally friendly solution to gum pollution prevention. Not only that it will prompt chewing gum lovers to chew their gum, wrap it and then dispose of it properly, but it is also an
innovative advertising medium, that fits in every pocket, every car, every window display.
Check it out for yourself!
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| The WraperZ tri-fold booklets provide 4x the amount of advertising space than a book of matches. |
