When you walk into a restaurant, do you usually scan the hostess stand to see what free give aways you can score? I do! Most of the time it's matches, toothpicks and business cards. I don't really care for the toothpicks, a dental floss does a much better job. Business cards are OK, but let's be honest. In my case, they end up tossed and lost. Hardly do I ever rely on business cards when I look for a place to eat. Google and Apps do the search for me. I guess matches will do. They are mostly meant for smokers and even though I am not one, I take them anyway and use them for lighting my candles.
The CDC 2012 statistics say that 45.3 million people ages 18 and
older smoke cigarettes in the United States (21.5% of men and 17.3% of women).
Rising cost of cigarettes may help people realize that it's finally time to
stop. Just to illustrate, the recent increase of the Illinois cigarette tax will cost a smoker
about $300 a month to continue with this unhealthy habit.
| Quitting Smoking Statistics | |
| Percentage of smokers who want to quit altogether | 70% |
| Percentage of smokers who will try to quit this year | 40% |
| Percentage of smokers who will succeed at quitting smoking on their first time | 7% |
| Percentage of people who will quit smoking cold turkey | 3.5% |
| Percent of people who relapse into smoking while intoxicated with alcohol | 50% |
| Average time it takes for toxins to leave your system after quitting smoking | 10 days |
| Reduced rate of dying from smoking if quitting before age 30 | 90% |
| Reduced rate of dying from smoking if quitting before age 50 | 50% |
| Tags: |
As the cigarette prices continue to rise, the number of smokers will continue to drop and the need for old fashioned matches may dissipate. From the marketing perspective, a book of matches offers a prime advertising space that is valuable to restaurant owners.
Has the time come restaurant owners start thinking about what the next generation advertising medium might be?
If YOU had a choice between a free WraperZ booklet or a book of matches, what would you have selected?
Has the time come restaurant owners start thinking about what the next generation advertising medium might be?
If YOU had a choice between a free WraperZ booklet or a book of matches, what would you have selected?
